I believe that there's a direct correlation between an item's price and how much I MUST HAVE something.
Let's take the J Crew Metallic Giraffe Day Coat as a prime example. At the original price of $425, I didn't even give it a moment's thought. But suddenly, when it went on sale for $129.99, my interest peaked. And then when I found out that the J Crew stores were offering an additional 50% discount on all Final Sale Merchandise, the coat suddenly became a MUST HAVE. At $64.99, this coat is TO DIE FOR.
I am thrilled to have purchased this at 85% off and can't wait for it to arrive.